God, I love this man. Michael ‘O Leary runs the greatest airline in the world and is unapologetically notorious for his marketing and sales strategies. In this clip, he is interviewed on the Late Late Show and proposes the following.
- Add more seats by removing the toilets.
- Have a standing cabin for domestic flights where a standing fare is £1 and seated is £25. This would be for fares between Ireland and the UK.
- Is the customer always right? His answer is No; the customer is nearly always wrong.
He continued to elucidate the primary complaints they received. The first is about non-refundable tickets – What part of non-refundable do you not understand? He does have a point. And the bugle that plays when a flight is on time. I agree with this one, as it is very annoying.
As a child, I remember passengers clapping when the plane landed, and I loved it.
What’s next, special flights for heavy people, no baggage flights? Pilot free flights, well, we are heading towards driverless cars. Would you get on a plane without a pilot?
I am off to see if I can buy a jet pack online. I read the Ryanair book when I was studying for my Masters. My brother advised, following his Masters, that it was the greatest business book ever written. And he was right.
All the best