Early on in Kim’s career she was one of the first reality stars to frequently use social media as a live focus group. Her fans assisted her in making decisions such as what the color of her new perfume bottle should be.
As ‘Keeping up with the Kardashian’s’ is now over Kim is obviously focusing on her own personal brands now which are enormously successful. Whilst I admire Kim for being the business entrepreneur that she is. I can also identify when she misses the mark.
Case in point being covering her 200k Lamborghini in Skims material to promote her new range of underwear.
As some of her fans (and non-fans also) pointed out, it appeared to be a reckless act of somebody who is unsure of how to spend their wealth. I can agree and also disagree, after all it is her money and she is perfectly entitled to spend it as she deems fit. I do think that it may not have been the strongest of marketing choices.
Butt (sorry, couldn’t resist) as Leonard Cohen eloquently wrote ‘There is a crack in everything, that is how the light gets through’. So, Kim is flawed, just like the rest of us mere mortals. And my oh my what a mighty crack she has (not at all sorry about that one).
That’s all for now